“This positioning and exposure could not be better for us,” notes Rovinsky. Its backdrop: the storied Atlantic City boardwalk. The Hard Rock, he adds, “did not disappoint on this request.” The store will be optimally situated-directly across from the High Rollers Lounge, adjacent to the main casino floor, and within feet of several high-end restaurants.
Based on our 55-plus years of experience, we knew the location on the property was everything.” The property was formerly the Trump Taj Mahal but is currently undergoing a $500-million renovation to make it like new.īernie Robbins isn’t new to “America’s playground”-the retailer operated stores inside Atlantic City casinos years ago, but closed them to focus more on suburban locations.Ĭompany president and co-owner Harvey Rovinsky says the time is right for reentry: “When the approached us as the potential exclusive jeweler in their $500-million renovation project on the Atlantic City boardwalk, we were excited by the brand alignment and opportunity,” he says, “but we had some tough questions for the management team. The Somers Point, N.J.–based retailer will debut a 1,500-square-foot store inside the new Hard Rock Hotel & Casino when the venue opens for business on June 28. Fine jewelry retail chain Bernie Robbins Jewelers is betting big on Atlantic City.
